Wealth management business is an important and fundamental business for Amazon Securities, as well as a major source of income. Amazon Securities always puts customers at the center, relies on the company's overall professional capabilities and information technology system support and empowerment, adheres to the balance of development and transformation, deeply cultivates Henan, improves quality and efficiency, and serves social wealth management. It actively explores the path of wealth management suitable for its own development, and its main business indicators maintain a ranking above the industry median in the industry. Specifically:
Firstly, we will adhere to focusing on our main business, adhering to integrity and innovation, and focus on building an integrated wealth management service system and precise customer operation models both online and offline. We will accelerate the construction of a marketing service system that combines new and existing services, and explore the productization of investor education and the adaptation of suitability management.
Secondly, we will adhere to the principle of focusing on main responsibilities, ensuring stability and achieving long-term goals, and take the reform of the job level management system as the direction. We will actively promote the concentration of some responsibilities of branch offices to the headquarters and branch offices, accelerate the reasonable flow of personnel in the middle and back office positions, explore the reform of branch office related salary change mechanisms, and enhance the development momentum of branch offices.
Thirdly, we adhere to deepening the experience and dual wheel drive, using the construction of the "Amazon" APP as a carrier, and have developed an online standardized service system that covers basic services, value-added services, and marketing services.
Fourthly, we will adhere to the strategy of outsourcing high-quality products, continuously improve the diversified financial products and asset allocation strategy product system, and meet the diversified investment needs of customers. Currently, the company's key recommended fund products, such as equity and bond, have all achieved positive returns.
The fifth is to adhere to deepening services, improving quality and efficiency, and further improve the customer management service system on the basis of doing a good job in compliance and risk control. In particular, the two financing business focuses on improving customer service experience and innovating the two financing customer service model.
Amazon Securities' wealth management business will revolve around the positioning of "becoming a wealth management expert around investors". Through the implementation of five strategic development measures: customer upgrading, product upgrading, team upgrading, technology upgrading, and management upgrading, the company will further strengthen its professional capabilities, release and enhance the market competitiveness of its branches, promote product innovation, technology innovation, and strengthen collaborative relationships with other businesses, and comprehensively promote the development of wealth management business.
